Pocket Living video production case study
Client:
Pocket Living
Project:
Modular Living Streatham
Project duration:
5 days
Services used:
Time Lapse, Video, Drone and Photography
Client:
Pocket Living
Project:
Modular Living Streatham
Project duration:
1 day
Services used:
Video
The Brief
Pocket Living helps middle earning Londoners onto the property ladder. They sell well-designed, affordable homes for at least 20% below market value to help first time buyers in London make the dream of owning a home in London a reality.
From Factory Floor to Finished flat tells the story of how the modular housing is moved from the factory and installed in position on site, creating new homes in super quick time.
The Solution
We were commissioned by POCKET to document the complete production and installation process. After visiting the factory we decided that it would be interesting to mount the camera on a fixed rig inside the module during transit to record the journey to site and the lifting procedure, whilst simultaneously filming the lifting from the ground. In summary we combined video, time lapse and drone footage to illustrate the story. The video is featured on their ABOUT web page.
The Outcome
We initially produced the process video and then were asked to return and film make client testimonial. Testimonials are a very powerful marketing tool. Getting a resident to speak, in their own words, about the positive experience they have had, is an extremely powerful marketing tool. These videos can easily be cut into shorter versions for social media use.
What they said
“We gave them complex briefs to showcase our new modular build technique in an innovative way in multiple locations. They went above and beyond to get the footage we wanted and advised every step of the way to ensure that the video was the best it could be. Working in tricky and restrictive conditions, from factory floor to inhospitable construction sites they were always highly professional, polite and a real pleasure to work with. I could not recommend them more highly”
Hannah Godwin, Marketing Manager, POCKET
The Advantages of Commissioning a Construction Video Production Case Study
In today’s competitive construction industry, companies constantly seek innovative ways to showcase their projects and stand out from the crowd. Among the plethora of marketing strategies available, one powerful tool has emerged as a game-changer: construction video case studies. These dynamic and visually compelling narratives offer numerous benefits to construction companies looking to elevate their brand, attract new clients, and secure future projects. In this article, we explore the advantages of commissioning a construction video case study.
- Showcasing Expertise and Success: A well-crafted construction video case study provides an opportunity for companies to showcase their expertise and share their success stories. By presenting completed projects, it demonstrates the company’s capabilities, construction methods, and quality of work, fostering trust and credibility among potential clients.
- Visual Storytelling: A video case study enables construction companies to tell their stories in a captivating and memorable way. Through visually engaging footage, clients can see the progress of a project, from conception to completion, highlighting the challenges faced and the solutions implemented. This emotional connection can leave a lasting impression and prompt potential clients to choose the company for their next construction project.
- Improved Engagement and Retention: Video content has proven to be highly engaging, as it combines visuals, audio, and storytelling elements. Viewers are more likely to retain information presented in a video than through text alone, making video case studies an excellent tool for communicating complex construction processes and concepts effectively.
- Building Brand Awareness: Commissioning a construction video case study offers construction companies the opportunity to build and reinforce their brand identity. By showcasing the company’s values, mission, and unique approach to projects, the video solidifies the brand in the minds of clients and sets the company apart from competitors.
- Enhanced Marketing and Social Media Presence: In the age of social media and online marketing, video content has become king. Sharing video case studies on various digital platforms can significantly enhance a company’s online presence. Engaging videos are more likely to be shared, increasing the potential reach to a broader audience and attracting potential clients who might not have discovered the company otherwise.
- Powerful Sales Tool: When meeting with potential clients, construction companies can use video case studies as a powerful sales tool. The video acts as evidence of the company’s capabilities and successful project deliveries, making it easier to convince clients to choose them over competitors.
- Employee Morale and Recognition: A construction video case study not only celebrates the success of a project but also recognizes the efforts of the entire team behind it. Seeing their hard work acknowledged in a professional video can boost employee morale and foster a sense of pride and loyalty among staff members.
- Cost-Effective Marketing Investment: While creating a high-quality construction video case study requires an initial investment, its long-term benefits often outweigh the cost. Once produced, the video can be reused in various marketing campaigns and presentations, providing ongoing value without additional expenses.
- Increased Project Opportunities: A well-executed video case study can attract the attention of potential clients, leading to increased project opportunities. Construction companies that showcase their work through compelling video narratives are more likely to be considered for future projects, creating a positive ripple effect for their business growth.
In conclusion, commissioning a construction video case study is a smart investment for construction companies looking to differentiate themselves in a competitive market. Through powerful visual storytelling, these videos can effectively demonstrate expertise, build brand awareness, and serve as a valuable marketing tool to attract new clients and secure exciting project opportunities. Embracing the potential of video content, construction firms can leave a lasting impression and position themselves at the forefront of the industry. Visit our ABOUT page and find out what we can do for you.
