Graham video production case study
Client:
Graham Construction
Project:
Bridge Replacements
Project duration:
Four days
Services used:
Time Lapse, Video, Drone and Photography
The Brief
Two Victorian railway bridges at Bellenden Road and Westdown in south-East London needed to be replaced. This was a huge, complicated task which has to be completed within a very limited time frame, in this case just a few days over a long bank holiday weekend. We worked with Graham and Network Rail to document the bridge replacements.
Due to time constraints the work at the two separate locations had to happen simultaneously which meant we needed two crews covering both sites 24 hours a day.
The Solution
As there were several locations involved plus there were multiple operations happening we met on site to discuss and plan the best way to execute this project.
During the recce we established that one of the best viewpoints was from the roof of an adjacent block of flats. We approached the developer and secured permission to place a time lapse camera on the roof for the entire installation.
We also installed several other time lapse cameras in key positions, prior to the weekend so we could capture all the work including the arrival and positioning and the extremely large cranes.
Most of the work was happen during the night which makes it is even more difficult. During the installations we shot both video and photography from the ground and from the air using drones. We also utilised several mobile time lapse cameras to capture key events in more detail. This helped us adapt to the ever changing schedule as we could move cameras quickly to capture key procedures. This was a mammoth task and required a great deal of planning and organisation.
The key is to understand what is happening, how it is happening and when i is happening. We can then plan the best way to capture those events.
The Outcome
The weather was challenging (I’m being polite), we had a biblical rain storm and then a couple of extremely hot days. It tested both the equipment and the crew. On such a complicated project as this, coupled with this bad wether, meant that that were delays. We have to be flexible and accommodating, thinking quickly so we can adapt and still get those great shots. We captured some amazing footage and photographs for the client, delivering a huge library of video, photography, drone footage and time lapse sequences that could be used across all their social media and marketing platforms
What they said
“On time and efficient. Highly recommended”
Seamus McLoughlin, Project Manager Civil Engineering, GRAHAM Construction
The Advantages of Commissioning a Construction Video Case Study
In today’s competitive construction industry, companies constantly seek innovative ways to showcase their projects and stand out from the crowd. Among the plethora of marketing strategies available, one powerful tool has emerged as a game-changer: construction video case studies. These dynamic and visually compelling narratives offer numerous benefits to construction companies looking to elevate their brand, attract new clients, and secure future projects. In this article, we explore the advantages of commissioning a construction video case study.
- Showcasing Expertise and Success: A well-crafted construction video case study provides an opportunity for companies to showcase their expertise and share their success stories. By presenting completed projects, it demonstrates the company’s capabilities, construction methods, and quality of work, fostering trust and credibility among potential clients.
- Visual Storytelling: A video case study enables construction companies to tell their stories in a captivating and memorable way. Through visually engaging footage, clients can see the progress of a project, from conception to completion, highlighting the challenges faced and the solutions implemented. This emotional connection can leave a lasting impression and prompt potential clients to choose the company for their next construction project.
- Improved Engagement and Retention: Video content has proven to be highly engaging, as it combines visuals, audio, and storytelling elements. Viewers are more likely to retain information presented in a video than through text alone, making video case studies an excellent tool for communicating complex construction processes and concepts effectively.
- Building Brand Awareness: Commissioning a construction video case study offers construction companies the opportunity to build and reinforce their brand identity. By showcasing the company’s values, mission, and unique approach to projects, the video solidifies the brand in the minds of clients and sets the company apart from competitors.
- Enhanced Marketing and Social Media Presence: In the age of social media and online marketing, video content has become king. Sharing video case studies on various digital platforms can significantly enhance a company’s online presence. Engaging videos are more likely to be shared, increasing the potential reach to a broader audience and attracting potential clients who might not have discovered the company otherwise.
- Powerful Sales Tool: When meeting with potential clients, construction companies can use video case studies as a powerful sales tool. The video acts as evidence of the company’s capabilities and successful project deliveries, making it easier to convince clients to choose them over competitors.
- Employee Morale and Recognition: A construction video case study not only celebrates the success of a project but also recognizes the efforts of the entire team behind it. Seeing their hard work acknowledged in a professional video can boost employee morale and foster a sense of pride and loyalty among staff members.
- Cost-Effective Marketing Investment: While creating a high-quality construction video case study requires an initial investment, its long-term benefits often outweigh the cost. Once produced, the video can be reused in various marketing campaigns and presentations, providing ongoing value without additional expenses.
- Increased Project Opportunities: A well-executed video case study can attract the attention of potential clients, leading to increased project opportunities. Construction companies that showcase their work through compelling video narratives are more likely to be considered for future projects, creating a positive ripple effect for their business growth.
In conclusion, commissioning a construction video case study is a smart investment for construction companies looking to differentiate themselves in a competitive market. Through powerful visual storytelling, these videos can effectively demonstrate expertise, build brand awareness, and serve as a valuable marketing tool to attract new clients and secure exciting project opportunities. Embracing the potential of video content, construction firms can leave a lasting impression and position themselves at the forefront of the industry.
