CURO video production case study

CURO Housing Association purchased the former MOD Foxhill site, renaming it Mulberry Park and looked to video as a way of engaging with the community as they planned the development of 700 high quality homes along with community facilities and open spaces.

Curo wanted to keep locals informed and be able to update the community of the progress of the project. They commissioned time lapse, video and photography to illustrate this journey

“The Story So Far” videos show the progress of the build and how locals were reacting to the project and how they were getting involved.

It has proven to be a very successful way of communicating with residents and the local community.

We initially installed five time lapse cameras to capture the demolition. These cameras have remained on site since 2014, periodically moving locations to capture different phases of the build.

We have filmed several key events during this period, combining this footage with the time lapse to create “The Story So Far”.

Curo used the videos to build rapport within the surrounding neighbourhood. Construction Video Production filmed with the Foxhill Forum , where community ideas were discussed, and the Building Futures programme where local people got the opportunity to work on site. We produce time-lapse video updates every two months so locals can see the progress of the development.

We regularly advise clients with their filming requirements. We can advise on how best to capture your project. Please have look at our RESOURCES web page. There is lots of really useful information and free downloads to help you shape your project. We are more than happy to have a video call and then visit the site to appreciate the job in more detail

The “Story so Far” videos that have been produced by the team are a great way to communicate the progress on site and engage with the wider community. Construction Video production have documented the building of Mulberry Park since its inception in 2014, using real time video, interviews and time lapse, capturing the creation of a new and exciting development in Bath. The team have been great to work with and we are delighted with the results.

The Advantages of Commissioning a Construction Video Case Study

In today’s competitive construction industry, companies constantly seek innovative ways to showcase their projects and stand out from the crowd. Among the plethora of marketing strategies available, one powerful tool has emerged as a game-changer: construction video case studies. These dynamic and visually compelling narratives offer numerous benefits to construction companies looking to elevate their brand, attract new clients, and secure future projects. In this article, we explore the advantages of commissioning a construction video case study.

1. Showcasing Expertise and Success: A well-crafted construction video case study provides an opportunity for companies to showcase their expertise and share their success stories. By presenting completed projects, it demonstrates the company’s capabilities, construction methods, and quality of work, fostering trust and credibility among potential clients.
2. Visual Storytelling: A video case study enables construction companies to tell their stories in a captivating and memorable way. Through visually engaging footage, clients can see the progress of a project, from conception to completion, highlighting the challenges faced and the solutions implemented. This emotional connection can leave a lasting impression and prompt potential clients to choose the company for their next construction project.
3. Improved Engagement and Retention: Video content has proven to be highly engaging, as it combines visuals, audio, and storytelling elements. Viewers are more likely to retain information presented in a video than through text alone, making video case studies an excellent tool for communicating complex construction processes and concepts effectively.
4. Building Brand Awareness: Commissioning a construction video case study offers construction companies the opportunity to build and reinforce their brand identity. By showcasing the company’s values, mission, and unique approach to projects, the video solidifies the brand in the minds of clients and sets the company apart from competitors.
5. Enhanced Marketing and Social Media Presence: In the age of social media and online marketing, video content has become king. Sharing video case studies on various digital platforms can significantly enhance a company’s online presence. Engaging videos are more likely to be shared, increasing the potential reach to a broader audience and attracting potential clients who might not have discovered the company otherwise.
6. Powerful Sales Tool: When meeting with potential clients, construction companies can use video case studies as a powerful sales tool. The video acts as evidence of the company’s capabilities and successful project deliveries, making it easier to convince clients to choose them over competitors.
7. Employee Morale and Recognition: A construction video case study not only celebrates the success of a project but also recognizes the efforts of the entire team behind it. Seeing their hard work acknowledged in a professional video can boost employee morale and foster a sense of pride and loyalty among staff members.
8. Cost-Effective Marketing Investment: While creating a high-quality construction video case study requires an initial investment, its long-term benefits often outweigh the cost. Once produced, the video can be reused in various marketing campaigns and presentations, providing ongoing value without additional expenses.
9. Increased Project Opportunities: A well-executed video case study can attract the attention of potential clients, leading to increased project opportunities. Construction companies that showcase their work through compelling video narratives are more likely to be considered for future projects, creating a positive ripple effect for their business growth.

In conclusion, commissioning a construction video case study is a smart investment for construction companies looking to differentiate themselves in a competitive market. Through powerful visual storytelling, these videos can effectively demonstrate expertise, build brand awareness, and serve as a valuable marketing tool to attract new clients and secure exciting project opportunities. Embracing the potential of video content, construction firms can leave a lasting impression and position themselves at the forefront of the industry.